The next global agricultural revolution
2,480,298 plays|
Bruce Friedrich |
TED2019
• April 2019
Conventional meat production causes harm to our environment and presents risks to global health, but people aren't going to eat less meat unless we give them alternatives that cost the same (or less) and that taste the same (or better). In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.
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