Building a better America — one wealth quintile at a time

How much (more) should CEOs make? A universal desire for more equal pay

The news of society's growing inequality makes all of us uneasy. But why? Dan Ariely reveals some new, surprising research on what we think is fair, as far as how wealth is distributed over societies ... then shows how it stacks up to the real stats.

Dan Ariely: How equal do we want the world to be? You'd be surprised

How equal do we want the world to be? You'd be surprised

Americans vastly underestimate the wealth disparity in the U.S., believing the richest 20% hold 58% of wealth, not the actual 84-85%.

Under a 'veil of ignorance,' most prefer a more equitable distribution of wealth, with the richest 20% only holding 32% of wealth.

Inequality in health and education is more concerning to people than wealth disparity, urging a focus on equitable access and outcomes.

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