Brand Over Brain : TED Radio HourBrands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.
How do brands change our perspectives about the things we buy?
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How do brands change our perspectives about the things we buy?
iStockphoto
Brand Over Brain
Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.
Filmmaker Morgan Spurlock at TED.
James Duncan Davidson/Courtesy of TED
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